Urban Outfitter's Boutique Brands -Velour and Alife SS11 collection

Swedish fashion brand Velour call their style  ‘Feel good Preppy’ where the designs mix the classic preppy look with Swedish west coast influences.

For SS11, colours are light and fresh such as this mint cable knit jumper and baby blue chinos with checked shirt.

Teamed with a pair of Alife crepe soled plimsolls for the retro feel