True Religion’s SS12 campaign ‘True American’ is inspired by freedom, love and the art of rock and roll. The ad campaign is based on four iconic characters and personalities to define True Religion: The Wanderer, The Maverick, The Bohemian and The Rebel .
Model :Brad Kroenig is the Rebel with a cause.
Photographer: Alexi Lubomirski
* Stylist: Patti Wilson
* Makeup Artist: Dotti
* Hair Stylist: Ben Skervin
* Location: Ahmanson Ranch, Calabasas, California
Key Looks are:
Pheonix collection for the slim fitting chinos in overdyed washes. The style is ripped and distresses with relax denim underlay. Colours range from khaki/military greens to the more adventurous mint and peony.
Phantom gives slim fit jeans with white hardware and the new blue denim with distresses design and markings, all featuring the customised inside red, white and blue seams.
Bleach/Railroad line give the worn in look obtained through an exclusive whiskering technique and experimental washes
Colour: Pineapple yellow, bright red, pacific blue and limeade green
Image provided by Modus PR