Behind the Scenes of J Shoes AW12 Campaign

For Autumn / Winter 2012, British footwear brand J Shoes will be launching a collection that stays true to their signature style – a modern approach to traditional craftsmanship.

Watch the making of the JShoes AW12 campaign:

Notable key styles and stories for AW12 include:
The Harborough collection, named after the town of J Shoes birth. For this range the shoes will have Dainite soles which is a traditional rubber sole manufactured in Market Harborough. The range will also be Goodyear welted, a first for the brand.
The Guild range features a technical process also a new design innovation for the brand where the sole and the welt are dip-dyed to stain the leather and produce a more individual feel. Colours of red, blue and brown are used to create this look.
The AW collection includes monk straps, rubber dipped lace ends, colour-screen printing and heavy duty soles. Hand burnishing and finishing in this collection creates a unique feel and individuality as no two pairs will be the same.

 Soon to be available from www.jshoes.com