18 April 2017

Ones to Watch - Orange Culture AW17

Orange Culture presents its AW17 Collection - Pretty

For this collection, Adebayo Oke Lawai, the creative director chose to infer on garments the religion of romance. A sense of romance that can only be given to one's self by one's self.
video

A story of 'coming of age' teenage boys - the full spectrum of what it means to be young, which encompasses the carelessness of love, the angst of failure and also the delicateness of hurt.

The collection begins with the starting moment a teenage boy realises that hurt is part of the journey too.

'As a Nigerian boy, you are not allowed the freedom to own your own pain, to hurt, even if it is staring you right in the face. it is a deeply rooted patriarchal system that invalidates pain as an essence to maelness. You are required to be a man before you are old enough to realise that being a man is overrated' - Oke Lawai tells.


But there is also a progression into recovery, into a subtle knowledge of self bravery and self love, and these teenage boys being able to find themselves despite some of the worst pains of abuse.


The collection, as it is titled Pretty, shows there is no anger to it, no form of rebellion or self pity, no persisting shadow of victimisation, in some sense it is a collection of rebirths - the moment after, the sense of journey along, despite it all, and the idea of being broken to be beautiful.


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