19 June 2017

D.GNAK SS18 menswear collection at London Fashion Week:Mens

For SS18, South Korean menswear brand D.GNAK makes its debut at London Fashion Week:Men.

The primary inspiration is from 'inevitable interaction' i.e. the coming together of two powers Yin and Yang to one stoppable end.

Whilst the collection continues with D.GNAK's trademark of achromatic fusion of traditional Korean menswear and Western tailoring. this season they have introduce colour - beiges, mustards and yellows.

Accents of bold red signifying destiny - a word that appears in Sanskrit embroidered into garments with trailing threads.

Utility details accessorise the minimal silhouettes with strings, zips, belt loops and buckles.

D.GNAK collaborated with Universal Brand development to create five items inspired by Universal Pictures 'The Mummy' .

 Like the collection, it is a narrative shot through with ideas of destiny, inevitability and culture that cannot be constrained by time nor place.

Video of grand finale:
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